Video Games as Commercials?

We have all seen the strategic product placement in TV and movies.  Who could forget Reese’s Pieces in E.T., or Coke in Mac and ME.  But what about product placement in video games?

Some games have some fairly subtle placement such as Castro Gt in EA’s Need for Speed.  Others are not so subtle…

Take the SNES Cheeto’s Chester Cheetah: Too Cool to Fool, or Atari’s Kool Aid Man game.  I have to say that my favorite, so far, was Cool Spot, the 7Up mascot.  It was actually a pretty fun side scroller for the Sega Genesis.  I also enjoy Dorito’s Crash Course on the Xbox 360.

Do you have a favorite Advertisement game, or do you despise the thought?


Essel Pratt has spent his life exploring his imagination and dreams. As a Husband and a Father, he doesn't have as much time to write as he would like. However, his mind is always plotting out his next story. Someday he hopes to quit the 9-5 grind and focus on writing full time. Currently, Essel has three published short stories and is working on a handful of novels. Essel focuses his writings on mostly Horror/Sci-Fi, however is known to add a dash of other genres into his writings as well. In his spare time, he can be found playing one of the 40+ video game consoles in his collection, especially his Wii U (NNID: EsselPratt). Click the links below to follow Essel's exploits in the writing world, and be sure to follow his blog at as well as his articles on