Video Games as Commercials?

We have all seen the strategic product placement in TV and movies.  Who could forget Reese’s Pieces in E.T., or Coke in Mac and ME.  But what about product placement in video games? Some games have some fairly subtle placement such as Castro Gt in EA’s Need for Speed.  Others are not so subtle… Take the SNES Cheeto’s Chester Cheetah: Too Cool to Fool, or Atari’s Kool ...

Nintendo, would you please advertise the 3DS? For real this time?

Hey, The Lion King’s 3D re-release topped the box-office charts over the weekend! (Go Simba!)  Wouldn’t that have been the perfect opportunity for Nintendo to stick pre-movie ads for a certain little handheld game machine? Then again, at this point, wouldn’t anyplace be a great spot for some 3DS advertising?

“It’s tricky,” Nintendo says of 3DS advertising

How the crap is Nintendo gonna show how awesome glasses-less 3D looks in non 3D commercials and billboards? Says one senior official from Japan, “We are constantly discussing how to market the product. Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies. “But our key point with 3DS is that you don’t need g...