“It’s tricky,” Nintendo says of 3DS advertising

How the crap is Nintendo gonna show how awesome glasses-less 3D looks in non 3D commercials and billboards? Says one senior official from Japan, “We are constantly discussing how to market the product. Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies.

“But our key point with 3DS is that you don’t need glasses, which you obviously need to use in cinemas. So we think regular marketing and promotional activities will be very tricky for us. I think that a lot of awareness about 3DS will be spread by word of mouth.”

The comments come only a month after Nintendo struggled to show how impressive the technology is during their E3 press conference, only to wow crowds afterwords with hands-on time. For me, the most impressive segment of the conference before I got my hands on the thing, was in hearing several developers genuinely express their excitement about the technology.