Kool Aid
Video Games as Commercials?
We have all seen the strategic product placement in TV and movies. Who could forget Reese’s Pieces in E.T., or Coke in Mac and ME. But what about product placement in video games? Some games have some fairly subtle placement such as Castro Gt in EA’s Need for Speed. Others are not so subtle… Take the SNES Cheeto’s Chester Cheetah: Too Cool to Fool, or Atari’s Kool ...