Nintendo Claims Ad Revenue From YouTube Videos


According to various YouTube users, Nintendo has started enforcing their copyright over content that is posted on YouTube.  Most notably, this includes numerous “Let’s Play” videos that feature lengths of game footage from a variety of Nintendo properties.

Nintendo’s approach here is to place ads at the beginning or end of videos that feature Nintendo games, and the resulting revenue goes to Nintendo instead of the original video’s creator.  There are some YouTube users that make decent income off of these types of videos, but that will not be the case with any videos featuring Nintendo properties.

Nintendo has emphasized that they do not want to block or remove videos featuring their games.  They issued a statement to GameFront on the matter.  Their response is as follows:

“As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database.”

“For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”

There are other forms of entertainment, such as certain movie and music producers, that block their content entirely from being used on YouTube.  Nintendo did not want to go that route, but they are likely creating controversy anyway.  Let’s Play videos will continue to be produced, but some users will begin to think twice about creating them with Nintendo properties.  Nintendo may end up reducing the amount of new content on YouTube as a result, simply because less users will want to create it.

I enjoy watching Let’s Play videos from time to time, and the majority of the ones I view are Nintendo games.  It would be a shame if this action causes a reduction in new content where this is concerned.

What are your thoughts?  Is Nintendo making the right move here?

6 Responses to Nintendo Claims Ad Revenue From YouTube Videos

  1. Ben says:

    Video game playthroughs on YouTube are the videos I frequent most often. I’ve gotten used to ads before the vid play. It seems like the norm these days. SMH but whatever.

  2. MikeIsaPoet says:

    If you or I were to start a YouTube channel and do LPs, we would be the ones affected most by this money wise. The way the YouTube pay scales are set anymore, if you’re big you’re fine, if you had a decent following and were good before you aren’t now, and if you’re not big, you’ll most likely never make it. People like Tobuscus and RWJ (as much as I despise them both) could easily see this and be like “no problem lol” whereas someone like AzuriteYT who’s on the smaller side of this would probably be like “no problem, I’m barely getting paid from this anyway.”

    Honestly, considering they could easily just take down all the videos, this is fine. Might not be ad revenue, but it does bring traffic to your channel. And considering how tight video game companies are anymore (wonder why Rock Band type videos haven’t been popular in a while? Because those get taken down almost instantly due to stingy companies), Nintendo is being the nice guy. There’s no way they could NOT get involved with this anymore, but it’s nice that they’re keeping videos up.

    Sources: Lots and lots of partnered YouTubers talking whining about how horrible YT is anymore.

  3. Cory says:

    While I will admit there really is no wrong argument/side on this matter, here is mine (written as if I am saying it aloud).

    I already paid for your game. I advertise your game by playing it (admittedly, the argument against this statement is there is good and bad advertisement that Nintendo/whoever the original creator is can’t control, but I’ll assume no one doing Let’s Plays are trying to make a good game look crappy). Now you want to make even more money from controlling a second form of advertisement? While you can do whatever you please, I can as well and will stop using your content.

  4. Lord Lemmy says:

    I’m all for doing things you love and all, but people get youtube money from “Let’s play” videos?? Really???

  5. MikeIsaPoet says:

    If you’re partnered on YouTube, either directly to YouTube or to a gaming channel such as Machinima or TGS, you get money depending on your views and ads per every video. So yes, even let’s plays.

  6. Brian Foster says:

    Well I guess Nintendo has gotta to make some money that the Wii U isn’t making somehow.

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