Iwata: “Nintendo is not good at competing so we always have to challenge”


Much like Hiroshi Yamauchi, Nintendo President Satoru Iwata isn’t afraid to admit about failure.

While speaking to the B Dash Camp held at Osaka, Japan, Iwata delved into several topics ranging from the recent death of former Nintendo president Hiroshi Yamauchi to pushing the Pokemon in the Americas. Iwata later mentioned in the interview about Nintendo’s longevity and how the company hopes to continue surprising the industry and its legion of gamers.

“If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge [the status quo] by making something new, rather than competing in an existing market.”

You can read the entire Iwata interview here.

What do you have to think about Iwata’s comments about Nintendo’s future? Tell us in the comments below.


Harrison Milfeld is a writer, editor, and freelance journalist from Missouri. Ever since he could walk, Harrison has been an avid fan of the world of Nintendo. For years, he has purchased every one of the company's subsequent products (yes, including the Virtual Boy and eReader). It wasn't until he was a young teen when he bought a PS2 that he began to embrace cross-console relations, a decision he doesn't regret. When he's not gaming, Harrison is looking to break into the magazine journalism industry and realize his dream of becoming a features reporter.