For anyone that receives email updates from Nintendo, this is likely something you have already seen. For those that missed it or do not receive email updates, Nintendo is running a short promotion on the eShop. An important note: this promotion is only listed for the Wii U eShop, not the 3DS one.
Basically it works like this: If you add funds to your Wii U eShop balance between now and July 28, 2013, you may be eligible for a bonus amount to add to your balance.
-If you add $50 – $99.99 to your Wii U eShop balance, you will get a promotional code for $5 in eShop credit.
-If you add $100 or more to your Wii U eShop balance, you will get a promotional code for $10 in eShop credit.
The promotional code will arrive via email on August 2. Nintendo adds that you will want to make sure that the email address you have associated with your Nintendo Network Account is accurate.
Nintendo seems to be venturing into these type of digital deals more and more. Various games have had sale prices or combo deals on the eShop, but Nintendo had not been offering these promotions on first party games until recently. A few weeks ago, I took advantage of a Wii U virtual console promotion that offered Super Mario Bros. 2 for half price if you had already downloaded Super Mario World. I also took advantage of Nintendo’s offer a few months ago of buying a 3DS XL and Luigi’s Mansion: Dark Moon to receive a game for free. Last week, I took advantage of another lucrative offer where those that registered both Fire Emblem Awakening and Shin Megami Tensei IV on Club Nintendo would receive a $30 eShop credit. This promotion is active through August 31, and anyone interested can find more information from Harrison’s article about it here: Club Nintendo Deal. (I understand that SMT IV is published by Atlus, but Fire Emblem is a first party Nintendo title.)
When participating in the $30 promotion, I was able to add the credit to my Wii U eShop balance even though both titles involved are for the 3DS. I do not want to speculate that this Wii U eShop promotion will definitely work the same way, but it is entirely possible that once a person receives the promotional eShop code via email that they will be able to add that to either their Wii U or 3DS eShop balance. I can’t guarantee that is the case, but a promotional code should work that way.