Why Reggie and Nintendo believe the hardcore audience is difficult to please


We all know that Nintendo is making it a priority to win back the core gamer audience with the Wii U, but, after a slightly lackluster E3, that agenda is a little cloudy as the console’s launch approaches. While speaking with Kotaku, Nintendo of America President Reggie Fils-Aime spoke out on why it’s becoming increasingly difficult to appease to a hardcore audience.

“One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, ‘Thank you, but I want more.’ ‘Thank you, but give me more.’ I mean, it is insatiable.”

“I have heard people say, ‘You know, you’ve got these fantastic franchises, beyond what you’re doing in Smash Bros., isn’t there a way to leverage all these franchises?’ So we create Nintendo Land and they say, ‘Ho-hum, give me more.’ So it’s an interesting challenge.”

Reggie went on to state that despite promising Pikmin 3 and having a Mario title for the Wii U’s launch, Nintendo fans continue to ask “What else?” and “What’s more?” These are all pressing matters indeed, and Reggie does admit that Nintendo’s E3 press conference wasn’t the biggest hit its fanbase. Additionally, Reggie brings up an important question for the core audience Nintendo is trying to win back: “Is this for me and something I can get excited about?”

Now that Reggie has opened up even more questions about their audience’s perceptions, I can say that this at least shows the NOA President’s honesty. Reggie knows what’s at hand if the core gamer shies away from the Wii U. But, whether or not that premise alone is enough to get early adopters worried is another topic to discuss some other day. I personally believe (in time) that Nintendo will make the strides to get that core audience back, but maybe not to the staggering numbers they’ve had in the company’s glory days.

Did Reggie hit the right notes when discussing Nintendo’s desire to gain more core gamers? Answer away in the comments below.

Harrison Milfeld is a writer, editor, and freelance journalist from Missouri. Ever since he could walk, Harrison has been an avid fan of the world of Nintendo. For years, he has purchased every one of the company's subsequent products (yes, including the Virtual Boy and eReader). It wasn't until he was a young teen when he bought a PS2 that he began to embrace cross-console relations, a decision he doesn't regret. When he's not gaming, Harrison is looking to break into the magazine journalism industry and realize his dream of becoming a features reporter.


  1. When “core” gamers ask for more, they dont mean mini game collections. Don’t get me wrong, they are fun, but I’ve never seen folks get hyped about them.

  2. Simple answer: The core gamer would like to buy one system and be able to play everything. Meaning, an ideal core gamer system would be an xbox 360 that also plays Nintendo franchises. So…, Nintendo should make sure the Wii U can play and support every AAA title on the xbox 360 and PS3, plus the awesome Nintendo franchises. Also, the Wii U needs multiplayer support that meets or beats xbox live. This is what the core game wants and Wii U is not answering and pleasing this.

    I think Nintendo found it difficult to please the core gamer at E3 because they did not show all the capabilities of Mii Universe and how it is better that xbox live. Also, the only had one AAA title for this fall, Assassinss Creed 3. Where was Black Ops 2, Dishonored, Medal of Honor, Need for Speed, Madden, huh?

  3. There is definitely too much over the top complaining going on, but there are some valid points out there. When Nintendo fans want a new IP, we don’t want Nintendo land. We want a brand new full game experience. Nintendo Land should be something that is icing on the cake, not the cake itself. Even the rumour about Metroid X Starfox looked like something that could have filled that gap. We got Nintendo Land and Game & Wario. While its true that some franchises need a rest sometimes, it’s been far too long between some entries. F Zero for example. New Nintendo IP is few and far between. And while fun, games like Pushmo and FreakyForms aren’t up their with the Mario’s and Zelda’s and Kirby’s. Really, when there are new IP’s these days they are coming from 3rd parties and Nintendo aren’t as good as attracting them as Sony an M$ are. Even Ubisoft, who are supporting WiiU a lot, aren’t supporting it with Watchdogs, the supposed Game of E3. Right now there is still more to complain about than to celebrate. Which is unfortunate. As intendo are always going to cop critisisms from the core gamer now that they are defined by their controller experiences and lower specced consoles. But with the Wii and DS, Nintendo proved they didn’t need the most powerful hardware to succeed. We are already seeing the 3DS bury the Vita in terms of sales. It’s very possible that Wii U can go on to do great numbers in sales.

    I think to be a Nintendo fan, you have to expect gaps between big release games, you have to expect to not have the leading edge in graphics. You can always, ALWAYS count on Nintendo to deliver game experiences like no other. They are so very good at what they do, of course we want more. It would be a tough job at Nintendo trying to balance all these things. I don’t envy them, but I do respect them.

  4. The Adza: “New Nintendo IP is few and far between.” In the West.

    Fixed that for you :).

    Reggie certainly has a point, and I agree with it for the most part. A lot of the time, it does feel like we say, “OK, and what else?” after we get what we want. However, I think that he is misinterpreting the problem. We’re asking what else because the only thing at the conference that we didn’t know was coming was Nintendo Land and Game & Wario. In the end, these two games serve as tech demos for the Wii U, like Wii Sports was for the Wii. Tech demos aren’t going to appease a crowd of already cynical people.

    If they had just shown one more new game, that hadn’t been announced before, we would be happy. I mean, just seeing Kid Icarus: Uprising last year (or 2010?) had me satisfied–I would have been content if that was their only announcement.

  5. This is sad.
    That means that there is a clear disconnect between Nintendo and the core Nintendo fan. And after watching E3 press conference, that’s pretty adamant…

    I think Nintendo beleive that the more vocal core gamerz are the minority. They always complain, bu when Nintendo gives them what they wants, the sales aren’t there : Xenoblade, the Last Story and Pandora’s Tower have not really been stellar saleswise…Even games like Skyward Sword and Mario Galaxy 2 did considerably less than Twilight Princess and Mario Galaxy.

    Th Core gamerz are leaving Nintendo consoles…

  6. I think the idea of saying what a Nintendo fan should be is ridiculous. Nintendo is a company and with that THEY need to do their work for people to keep buying their product. Sony and Microsoft know their customers and cater to them while also trying to expand their market with the move and kinect. If Nintendo actually put that money they got from the Wii to create a quality system I doubt Reggie’s sales pitch wouldn’t be, “you expect too much.”

  7. im really starting to get tired of nintendo