Where be Puzzle Quest?

The boys over at Penny Arcade are tripping the light fantastic — hardcore — over this new title for DS called Puzzle Quest (it exists for the PSP too, but I mean, come on, I mean really…).

No less than a comic and a blog post are up over there; and I must say my interest has been tickled to the point where I may lift my no game purchases until Super Paper Mario ban and go get it. But first, I need Infendo input: what’s the big deal with Puzzle Quest, and why should I get it and stop playing Bejeweled on my celly? (Puzzle Quest is a rough descendant of Bejeweled).