Sega returns to form, edgy marketing in full effect

Infendo

In the early 90s, many Nintendo fans defected to Genesis in search of edgier gameplay because of smart marketing from Sega. Well it seems the company is back to its old tricks, only this time it’s targeting Wii naysayers. Says Headstrong Games, makers of House of the Dead: Overkill:

There’s a lot of Wii fans worried about the decline of decent hardcore games on the system. No, guys — we’re not making a 30 hour-plus RPG here, but we are making something you are going to have a complete blast playing. We are making it with a nod to one of the greatest arcade series of all time and we hope you’ll just purely enjoy teaming up with buddies and posting those high scores on the forums with the rest of us…It’ll beat the sh@t out of grooming a horse.

Clever Sega. I like your style. I’m sure you’ll be rewarded financially for zigging while other remaining publishers are still doubting.