Report: Nintendo rushed 3DS announcement so Japanese press couldn’t scoop it


ds lite 3dsAnnouncing a new handheld a few days before your next one is scheduled to launch doesn’t make a lot of sense, as Nintendo did with the 3DS last week shortly before releasing the DSi XL. But the uncanny maneuver wasn’t planned, it was forced, reports CNBC.

“Apparently, the Japanese press was all over it and talked with suppliers there and Nintendo just wanted to get out ahead by breaking the news to prevent a leak,” says Billy Pigeon, senior analyst with M2 Research. “Does it clash with the DSi XL? Yes it does. But the XL is old news in Japan.”

Great for fans. Not so great for prospective XL sales.


  1. After I saw a DSi XL in person at PAX, I wanted one badly, but I won’t get it since I know the 3DS is less than a year away. Dorks.

  2. That actually makes sense to me.

    Here I thought Nintendo was doing us a solid by making sure that us serious gamers didn’t jump on the XL only to be angered shortly after when the 3DS was announced. I still think this is partway true, I mean, those giant screens are for playing sudoku in the nursing home not for young hipsters like us with our gamey games, right? The target audience of the XL has NO clue what a 3DS is.

  3. This makes sense. The Japanese Press announced the DSlite, the DSi, AND the XL before Nintendo was ready. They’ve always got the jump on Nintendo.

  4. We all knew that the next real DS was coming in 2010 or 2011 at the latest. With the iPhone/iPod Touch taking up so much space in the portable gaming community, and with the iPad coming, Nintendo needed to get some media attention back on them.

    The XL will not be affected by the next DS as much as by the competitors. Apple is moving fast and Nintendo can’t afford to wait anymore, they need to get back on top.

    DS XL is still a great final revision to a great handheld, just like the Micro was for the GBA.