Reggie Talks Strategy

Nintendo VP Reggie Fils-Aime talks strategy in a recent issue of Brand Week. From the article: “Remember Waterworld? Howard the Duck? If you don’t, you’re not alone. Computers alone aren’t the answer. Low- tech productions like Napoleon Dynamite and Sideways prove that it still takes more than visuals to make a great movie… Nintendo’s counterpunch is disruption. We’ve determined that the videogame market is ripe for revivalÂ?and we’re looking to make it happen by reaching out to the millions of players still on the sidelines, including those over the age of 35.”

Taking names, kicking ass, writing a nice column on business strategy. All in a day’s work.

Thanks, JB Cougar


  1. I am loving this guy’s attitude about gaming more and more. He’s really got his finger on the pulse of not only the state of gaming, but also the pulse of the loyal Nintendo fans that believe in the strategy N’s going forward with into the next generation.

  2. Indeed.

    And that photo must have been taken by a Microsoft employee. It was the last thing he ever saw before getting his spleen ripped out by Reggie’s bare fists.

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