Nintendo VP Reggie Fils-Aime talks strategy in a recent issue of Brand Week. From the article: “Remember Waterworld? Howard the Duck? If you don’t, you’re not alone. Computers alone aren’t the answer. Low- tech productions like Napoleon Dynamite and Sideways prove that it still takes more than visuals to make a great movie… Nintendo’s counterpunch is disruption. We’ve determined that the videogame market is ripe for revivalÃ‚?and we’re looking to make it happen by reaching out to the millions of players still on the sidelines, including those over the age of 35.”
Taking names, kicking ass, writing a nice column on business strategy. All in a day’s work.
Thanks, JB Cougar