Nintendo’s stellar Kirby event fills the sky with lameness

Nintendo’s super secret event at places with “Kirby” in their names turned out to be a bubble show. Nintendo reps, armed with bubble machines that produced Kirby-shaped pink bubbles, descended on America this week to fill the air with utter lameness.

Reports from most blogs panned the event, which was basically a glorified ad for Kirby Super Star Ultra. I saw that even in the tank Nintendo blogs, like GoNintendo, were at a loss. Press release after the jump.

REDMOND, Wash.–(BUSINESS WIRE)– Kirbyâ„¢, the loveable, powerful, spherical pink Nintendo character, is making a comeback in a big way. Today thousands of pink, lighter-than-air mini-Kirby clouds took flight in the skies above four U.S. cities with neighborhoods that share the Kirby name. This celestial festival celebrates the Sept. 22 launch of Kirby’s game for Nintendo DSâ„¢, Kirby Super Starâ„¢ Ultra.

“We brought Kirby back in way that helped our ”˜super tuff pink puff’ literally take off,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “To date, more than 20 million Kirby games have sold worldwide, making Kirby one of our most popular characters. Kirby Super Star Ultra is a game that will please both veteran and new gamers alike.”

Residents of Kirby-named neighborhoods across the country might have noticed legions of Kirby characters floating through their skies today. These Flogos, as they are called, are creations made from environmentally friendly soapy bubbles and lighter-than-air gas. Kirby images floated over:

* Norwood Park next to Kirby Middle School in Birmingham, Ala.
* The historic Kirby’s Mill in Medford, N.J.
* The Kirby Gate shopping center in Memphis, Tenn.
* Kirby Park in Kingston, Penn.

“We gave our one-of-a-kind creations a special look for this special Nintendo character by adding coloring to our bubble mixture for the first time ever,” said Greg Stanhope, Director of Sales for Flogos. “Kirby deserved a uniquely creative event.”

For more information about Kirby Super Star Ultra, visit