“Why do we play 3DS?”
That’s the question Nintendo and several children pose in the latest advertisement suited for the upcoming Holiday season. Several clips of popular 3DS titles such as Pokemon X & Y, Animal Crossing: New Leaf, Luigi’s Mansion: Dark Moon, and Mario Kart 7 are shown as children state their reasons for playing Nintendo’s popular handheld. While skewed toward the younger demographic, the advert aims to convince non-3DS owners why the handheld is up to challenge of being the one holiday item to get this year. But, why do these children play 3DS? As the ad comes to a close, one child states “Because it’s Nintendo.”
The “Because it’s Nintendo” tagline at the end of the this latest advertisement could bode well if placed next to a Wii U advert, but how? Obviously enough, showing the console being played with family members and hardcore gamers could help. It’s clear that marketing has not been one of the Wii U’s strong suits, but who knows what a new ad campaign could do for a struggling console?
What do you think of Nintendo’s latest 3DS Holiday advert? How would you like to see the company market the Wii U as well? Tell us in the comments below.