Update – Nintendo posts first annual loss, BUT expects 3DS profit by September


Iwata/3DS2011 surely wasn’t the best year financially for Nintendo, and early 2012 numbers appear to be sluggish; however, things may be looking up for the company and the 3DS.

First, the some-what bad news: Nintendo posted its financial report for the first fiscal year ending March 31, which resulted in a 36 percent drop in revenue for the company. In total, Nintendo lost 37.3 billion yen ($458 million). The reason for the loss though can attributed to the increase of more Nintendo 3DS’ being moved. Despite a hugely successful price drop last August, Nintendo still continues to lose a profit on each 3DS sold.

Now, the good news: Satoru Iwata recently told investors that Nintendo expects move 18.5 million 3DS units by the end of this year. By comparison, 13.35 million 3DS units were sold last financial year.

Below is Mr. Iwata’s quote regarding making a profit off the 3DS:

“For the Nintendo 3DS, its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2013.”

“However, Nintendo expects to cease selling it below cost by the middle of the fiscal year ended March 31, 2013.”

With the Wii’s life cycle nearing an end and the Wii U on the horizon, 2012 appears to be the time for Nintendo to further establish themselves for this next console generation. Yes, the 3DS is now selling like Nintendo intended it to do, but continuing profit losses from the device have put a damper on its big turnaround. Once again, even with less-than-positive news on Nintendo’s financial earnings, things are looking less and less grim with the 3DS moving more and more units. It’s been a tough climb for the handheld and Nintendo to say the least.

[Update] – IGN now reporting that Nintendo’s fiscal year loss is estimated at $530 million.

Harrison Milfeld is a writer, editor, and freelance journalist from Missouri. Ever since he could walk, Harrison has been an avid fan of the world of Nintendo. For years, he has purchased every one of the company's subsequent products (yes, including the Virtual Boy and eReader). It wasn't until he was a young teen when he bought a PS2 that he began to embrace cross-console relations, a decision he doesn't regret. When he's not gaming, Harrison is looking to break into the magazine journalism industry and realize his dream of becoming a features reporter.


  1. I’m not worried.

    Almost everyone has a Wii, and the console is getting near the end of its run anyway. Can’t expect it to pull in enough numbers. And the 3DS wasn’t pulling enough units at the start but now it’s doing fine, despite still being sold under a profit. But the freaking Yen is what’s hurting the most.

    Oh well, it’s not like they don’t have billions in the bank anyway. XD

  2. The company has a plentiful war chest that at this point doesn’t need to be cracked open.

    Thankfully, Iwata’s visit with investors went smoothly today with more news regarding the Wii U. But, yes, like we said many times on the site: We may be critical of the company, but we still love and care for them.