Nintendo today dropped the price of the DS Lite to $100, effective June 5. They’re also re-realeasing Mario games in red boxes, which have proven to help boost sales. As a reminder, it’s stuff like this that rubs independent publishers the wrong way, since Nintendo doesn’t allow them to release specially colored boxes.Â
REDMOND, Wash.–(BUSINESS WIRE)– The portable Nintendo DSâ„¢ Lite system is getting a new suggested retail price. Effective June 5, the system will be available at a suggested retail price of just $99.99 in the United States. The Nintendo DS family has become the best-selling video game system in history. More than 48.9 million systems in the Nintendo DS family have sold in the United States alone. Also in June, six Marioâ„¢ games for Nintendo DS will receive new red packaging, making it easier than ever for consumers to identify these hit titles in stores.
â€œFrom the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun,â€ said Nintendo of America President Reggie Fils-Aime. â€œThis new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles.â€
The six Mario games that will begin sporting the new Mario-red packaging in June are New Super Mario Bros.â„¢, Mario Kartâ„¢ DS, Super Mario 64â„¢ DS, Mario & Luigiâ„¢: Bowserâ€™s Inside Story, Mario vs. Donkey Kongâ„¢: Mini-Land Mayhem! and Mario Partyâ„¢ DS. These games represent some of the best-selling fan-favorite Nintendo DS games of all time, and demonstrate the well-known â€œevergreenâ€ sales trend of Nintendo games. Their total U.S. sales through the end of April 2011 according to the NPD Group are as follows:
New Super Mario Bros.: more than 9.25 million units
Mario Kart DS: more than 7.40 million units
Super Mario 64 DS: more than 4.34 million units
Mario Party DS: more than 3.27 million units
Mario & Luigi: Bowserâ€™s Inside Story: more than 1.98 million units
Mario vs. Donkey Kong: Mini-Land Mayhem!: more than 1.01 million units
Mario is one of the most beloved video game characters and the top video game franchise of all time. Thirty-one Mario games have topped sales of more than 1 million units since 1995, more than any other franchise. Through the end of March 2011, more than 262 million games in the core Super Marioâ„¢ series have sold worldwide.