In an interview with BusinessWeek, Microsoft’s Don Mattick admitted his company has realistic goals in terms of catching Nintendo this round.
Quite simply, that it won’t.
Even Microsoft’s top Xbox boss acknowledges the company is unlikely to catch up to Nintendo. “I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. Microsoft’s lead over Sony, coupled with the changes it’s bringing to the console, positions it to secure that spot, Mattrick says: “We will sell more consoles this generation than Sony.”
Faulty hardware aside, Microsoft had a good approach this generation. It hit the market a year early, established a strong games library with blockbuster exclusives and built the industry’s standard for online gaming services. Despite all this, Nintendo has breezed by Microsoft, and the company is losing ground to Sony, which has done as many things wrong this generation as Microsoft has done right.
Nintendo has sold 31 million Wii consoles worldwide. Microsoft follows with slightly more than 20 million 360 sales, and Sony trails with a steadily climbing 15 million PS3 sales, according to VG Chartz.