Hidden message in NWC video?

Kevin from Go Nintendo sent in the following: “Not too long ago we had a news story up on the site concerning Nintendo of Europes brand new Wi-fi connection trailer… if you look closely in the background you can watch a hidden word scroll by! While the word itself should be very familiar to Nintendo fans by now, I want to know what the message was put into the trailer in the first place!”

Has Nintendo gone subliminal on us? You be the judge.

Thanks, Kevin and Joaquin!