In an interesting and dynamic ad campaign, Blur the new racing game being released by Activision, has decided to poke a little fun at Mario Kart. The commercial features a very broccoli-headed-avatar very reminiscent of Toad looking wistfully at the racetrack next door. Amazed at how awesome it is over there, and then even becoming violent in regards to the others around him.
It’s pretty funny how they decided to target a game that came out three years ago and is very different from their game. Thoughts?