Activision takes a cheap shot at Mario Kart

Infendo

In an interesting and dynamic ad campaign, Blur the new racing game being released by Activision, has decided to poke a little fun at Mario Kart. The commercial features a very broccoli-headed-avatar very reminiscent of Toad looking wistfully at the racetrack next door. Amazed at how awesome it is over there, and then even becoming violent in regards to the others around him.

It’s pretty funny how they decided to target a game that came out three years ago and is very different from their game. Thoughts?

An artist from New York. Will has been writing, designing, and loving video games since he was young. He has traveled across the United States, and parts of Canada in order to learn more about the world of gaming. After visiting E3 for the first time in 2009, he has vowed to return there and show off a game of his own. In his spare time he tinkers with electronics, programming, and of course collecting video games.