In an effort to optimize advertising page views to grow our little site, we’ve begun using multi-page articles on Infendo this month. We’re still working on where they make the most sense, but in the future, we plan on adhering to the following guidelines:
- For short news articles and blog posts, will we continue using the “continue reading”Â links on the home page, like we’ve done in the past.
- For longer news articles that announce several things, like this, we will use no more than two pages.
- For feature stories and listicles like this, we will fragment articles with pages as much as it makes sense for copy flow, various images, and multiple videos.
If our ad-sponsored content and intelligent community are no longer worth the tolerance required to view the occasional multi-page story, I’m sorry to see you go. Hopefully we can hook you again in the future with a more compelling voiceâ€”one that’s so good, you’ll even click through extra pages to get it.
Blake, Infendo bosshog