1-UP Studio,formerly Brownie Brown, has launched a new website after taking their old site offline a while back. The latest news update on their site is referring to their February 2103 move to Chiyoda-Ku, Tokyo, as well as their name change to 1-UP studio Inc. 1-UP studio is a fully owned subsidiary of Nintendo.
When you access their site, you are welcomed with a quick greeting:
“On February 2nd, 2013, our company changed its name to 1-UP Studio Inc. from Brown Brown Inc.
Our office moved from Kichijoji to Iidabashi [within Tokyo] and we have been given a fresh start in a new environment.
We, as a staff, would like to work diligently together to develop software that will satisfy our customers.”
There is also a quick blurb about their corporate philosophy which may, or may not, hint at their current endeavors:
“I expect that any person familiar with video games will know of the term ’1-UP’.
It is a term often used to describe the moment the character, being controlled by the player, increases its lives.
The positive images implied by the word ‘increase’ is thus bestowed on our company.
I would like to grow this company into one that steadily builds up its accomplishments step by step.
Mr. Gen Kadoi, Representative Director?
1-UP Studio Inc.”
What do you hope/think that 1-UP studios is working on?