Here in the UK retail outlets set the price for the Nintendo Wii U instead of the traditional RRP model set by Nintendo. Once again stores around the UK have been slashing at the Wii U’s prices, supposedly because of the slow sales since the holiday period. This latest price drop which currently both Amazon and Asda are selling makes the Wii U basic model £149 which is £30 cheaper than the ‘super cheap’ price of the Wii when it launched in 2006 and allot cheaper the £250 price which the Wii U basic had at its launch not so long ago.
Will we see a significant boost in Wii U sales in the UK following these price cuts? More importantly at £149 are retailers making any profit at all from these sales or are they just trying to clear stock and make back any money they can?