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Wii – the shape

Here’s an interesting article over at El Otro Lado regarding the “Wii shape”. The site shows us the painstaking brand continuity Nintendo is trying to create with Wii. When Nintendo originally showed us what Wii would look like I thought it was half-reminiscent of the original NES. Heck, I guess it kinda looks like that […]

Here’s an interesting article over at El Otro Lado regarding the “Wii shape”. The site shows us the painstaking brand continuity Nintendo is trying to create with Wii.

When Nintendo originally showed us what Wii would look like I thought it was half-reminiscent of the original NES. Heck, I guess it kinda looks like that folded piece of paper icon on printers, too.

What do you make of the “Wii shape”? Does it remind you of anything?

[Thanks, Jose!]

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18 comments

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  1. No hablo Español.But, seriously, when even the clasp on the hand-strap is the same shape as the console they are really driving home that shape.I don't understand marketing sometimes. I mean, exactly what is the repitition of that particular shape meant to achieve?

  2. Well we sometimes use it as a way to create consistency in a brand. Is like the coke bottle, is one of the most recognize figures in the world.other than that i dont have a effin clue hahaha

  3. You know i really wonder if i am going to be able to get one at launch. I like games and stuff, but i am NOT going to camp out, there is no way…

  4. Dudes, this looks like a sim card to me. I thought the last secret would be VoIP. But then again, thinking was never one of my best sides…

  5. Yup. SD Card.Although the angle repetition could be pointing to the angles in the Wii-mote, too… Since the Wii-mote's shape is the same as any regular remote control's except for that angle in the bottom…

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