Wii: The Business of a Product Name

Bad name or not, how does the Wii fair on the marketing and PR side of things ? GameDaily writes: “Nintendo’s Wiierd new console name has stirred up a world of fury amongst a vocal base of hardcore gamers. The enthusiast press is calling this a backlash, but perhaps a better term would be PR masterstroke… [now after a week] the enthusiast press and hardcore gamers will be tired of the Wii complaints and deeper in Nintendo’s corner than ever before.”