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Why an Italian plumber?

I would be interested to know how Nintendo came up with the concept of an Italian plumber called Mario. I mean, really. How/why did they opt for that concept? Any insider information lingering out there?

I would be interested to know how Nintendo came up with the concept of an Italian plumber called Mario. I mean, really. How/why did they opt for that concept? Any insider information lingering out there?

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