Imagine youâ€™re working in Nintendo of Americaâ€™s marketing division in Redwood City, California, and itâ€™s been a long week.Â Maybe youâ€™ve had trouble organizing a promotion, or maybe youâ€™re up against a deadline â€“ whatever the reason, you wonder how youâ€™re going to make it to the end of the day.Â A co-worker snaps you out of your trance, â€œHey, what are you still doing here? Did you forget it was Friday?â€Â Friday! You forgot all about gameplay Fridays! All your troubles melt away as you abandon your desk and head for the nearest Wii, for the next hour being a Nintendo employee means playing games.
This weekly ritual is practiced nationwide at Nintendo offices across America, reminding Nintendo employees what the company is all about.Â â€œEmployees put down their pens or get off their keyboards and play games for an hour, from 4-5 every Friday,â€ Denise Kaigler, Nintendoâ€™s VP of marketing told me, â€œIf you came to our Redwood City offices on a Friday afternoon, youâ€™d see the entire company playing games.â€Â Kaigler told me that all three of Nintendoâ€™s North American offices, Redwood City, Redmond, and New York all participate in Gameplay Fridays, saying that to make games, you have to play games.
Whatâ€™s Nintendo playing now?Â When JC Rodrigoâ€™s not pimping Wii Music, heâ€™s obsessed with Animal Crossing, boasting 6.8 million bells in AC: Wide World.Â Denise Kaigler is hooked on Crosswords DS and Mystery Case Files MillionHeir.Â What about Reggie?Â I asked around earlier this month at Nintendoâ€™s fall press event, and nobody was quite sure.
â€œWhat is he playing right now?â€ Kaigler asked a colleague, â€œ He plays a game all the time, why canâ€™t I think of it right now?â€Â One nearby Nintendo employee thought they saw him playing Fire Emblem, but nobody could be sure.Â â€œHe plays everything, but there is something heâ€™s really into right now.â€
Reggie eluded me at the event, disappearing from sight soon after the opening statements, possibly to fight dragons and conquer uncharted lands.Â If I ever manage to corner the big guy, what would Infendo readers want to know? Let us know in the comments!