Challenged by the head of Microsoft’s Xbox division, Phil Spencer, Nintendo of America president Reggie Fils-Aime has finally accepted the ALS Ice Bucket Challenge.
Fils-Aime, along with various Nintendo management members such as Scott Moffit, Don James, Mike Fukuda, Devon Pritchard, and Ingvar Petursson, took to inviting the entire NoA staff to watch them raise awareness for ALS. The staff then, along with management, donated large sums of money to the ALS Association. Staff members were then able to raffle off tickets for the chance to soak Reggie and most of Nintendo’s management. All in all, the video shows the NoA staff making the best of their time to soak friends and colleagues for a good cause.
Unfortunately, the video does not end with Reggie challenging another video game corporate staff member to the ice bucket challenge. Might we suggest Satoru Iwata, Reggie?