The 16 most ridiculous-looking, cringe-inducing Wii lifestyle photos of all time


The Wii is beloved by many, myself included. And a contributing reason may have been Nintendo’s unprecedented use of lifestyle photos, which turn the camera from televisions onto gamers, showing how much fun can be had playing Wii, as opposed to a screenshot you might not understand.

While nearly all of them do their job, some lifestyle photos look convincing. Most look pretty lame. But the following look flat-out ridiculous — the most-retarded-looking Wii lifestyle photos of all time.

Blue Steel fail

This lifestyle photo is the Two Face of lifestyles. On the left sits a smiley brunet, genuinely thrilled with whatever director notes are being shown. On the right, a fake blond forcefully attempts a Blue Steel, or maybe The Magnum — I can’t remember which. In any case, she looks absurd.

Cheat fail

Dumb. I can only imagine what this would have looked like in the NES days. Being the recipient of the reset button while winning was never this fun. By the way, I also keep my Stratocaster perched next to my living room sofa at all times.

Comic book fail

I understand what Nintendo was trying to do here — I really do. The world had never seen such a capable controller until the Wii remote reared its motion-sensing, force-feedbacking, audible head. But did they really need to go all Batman with the graphics on this one? I suppose comics look “fun,” but seriously.

Creepy European gamer fail

If you’re one of our friendly European readers, feel free to change the above title to “Creepy Xbox Live gamer fail.” Whatever you are, there’s no denying this guy looks like a real douche.

“No, no. Look over here!”

This shot is amazing. Not only does it look preposterous, but the three actors are all looking at different objects. Two different TVs, I suppose, and Mr. Dazed and Confused is looking directly at the camera. What a twit.

Dumb and Dumber fail

Rule #1: Never use an actor that looks like Harry Dunne. Rule #2: See rule #1.

Enjoyment fail

Needs more Pokémon.

Live performance fail

Pictured above is the first live performance Wii lifestyle photo, courtesy of Nintendo’s E3 2008 press conference. A hot and sweaty M. Night Shyamalan lookalike plays Wii Music, and not very good from the sound of it. As one in attendance, I can’t tell you how embarrassingly uncomfortable the moment really was, other than “fail.”

Damsel in distress fail

This lifestyle pic, once used to promote Project H.A.M.M.E.R., displays wonderment never before seen on the face of a gamer. The game appears so “immersive,” in fact, that the player’s love interest must take cover behind her beau’s shield of a body, watching him befell giants like never before. Surly this photo-op alone could have saved the game, right? Nah.

Agoraphobia fail

Is this a JC Penny’s ad or a Wii Sports lifestyle shot? In any case, there is no possible way these youth could play tennis that close together. Hello?! Ever hear of a Wii-injury? Overcrowding for the loss.

Nerd fail

Okay, this isn’t an actual Wii Lifestyle photo, but you can imagine how detrimental it would have been had Nintendo commissioned this goober to appear in an advertisement.

Grampa smells like beef and cheese

Without stating the obvious (pedophilia), this picture makes me uncomfortable.

Plaid fail

Trying a little too hard, are we? It’s virtual golf, not a Caddyshack remake.

Playing Wii is not this tedious, I swear

Don’t worry. You really can play Zelda without looking like a tool. Fail.

Serve fail

I thought the server stood behind his double’s partner in tennis? And you’re suppose to serve the ball, not pitch it! And…, oh, this just looks so staged, it doesn’t even matter.

Grandma fail

Believe it, grandma. The rotund Italian plumber you seen in front of you is actually living in your television set. Crazy, I know.

BONUS: The ideal Wii lifestyle photo

Now if every Wii lifestyle photo looked like this, it would all be gravy. Keep fighting the good fight, Miyamoto (so long as it’s not related to you know what).

TELL US: What’s the most ridiculous-looking lifestyle photo you’ve ever seen?


  1. The one you titled “Serve Fail” has always bothered me. This example is cropped, so you don’t see his cut-off camo shorts and slip-on, plaid skate-rat sneakers. He’s so hip it makes me sick.

    “Agoraphobia fail” is good, though. Those two hot chicks are rubbing thier butts together. One can only imagine where that might lead.

  2. You forgot the best one. Mohawk kid from the original Raving Rabbids. His lifestyle is worthy of ridicule!!!

  3. Made me laugh.

  4. The enjoyment fail was hilarious.

  5. Thats hilarious! Great laughs indeed!

  6. :O . where is grandpa’s right hand?… i don’t see it. ewwwwwww.

  7. It’s really not that big of a deal and those girls are cute. So there.

  8. LMFAO M. Night Shyamalan!

  9. Anything that concerns creepy European gamer fail is probably the most uncomfortable for me. He’s just so…douchey.

    But I’ve never seen the “Serve Fail” picture before, and the guy’s expression and disco-dancing pose are terribly embarrassing, so…gosh, I don’t know if I can choose.

    Really, they’re all bad. Except for maybe the one with the comic sound effects, I always kind of liked that one.

  10. and then there was that early rayman commercial with the 2 kids, one with a mohawk, playing with grandpa….who then stayed up after they went to bed to get down with rayman.
    and the douchey guy for the metroid commercial. putting samus into morph ball mode and then rolling across his living room himself….what the f**k was that???

  11. Let’s not act like we haven’t seen horrible advertising from Nintendo before…
    Remember the Zelda rap? ‘Nuff said.

  12. FAIL FAIL.

    I hate how the word “Fail” has screwed up these days. “That is fail” is TERRIBLE English. Please, for the love of pete, STOP IT.

  13. How about “grammar fail”? Fail is a verb, not a noun.
    Yet another video game journalist who refuses to grow up and take his job seriously. This disturbing trend has ventured far outside it’s 4chan birthplace and now can be found even on G4 in Attack of the Show’s “Epic Fail” segment. I look back at the 80’s and early 90’s and wonder why calling everything “radical” and “totally awesome” seemed like such a good idea. Kids these days (and sadly, many MANY adults) will look back and wonder how they could ever have exhibited such flagrant disregard for the English language.

  14. @Poochy: I couldn’t agree more! Sayings such as “it owns” and “epic fail” is idiotic and pathetic!! 🙁 Kids in Sweden use bad English to destroy Swedish. 🙁 It saddens me. For example: They often say the Swedish word “orka” (to answer a question) which could be translated into “don’t have the strength to do it” because I don’t find a matching word in English. Also, people say “team” instead of the Swedish word “lag”. They also add “et” to “teamet” mixing Swedish and English in an incorrect way. They also say “shoppa” (shop and shopping in English) just to make themselves sound cooler. The Swedish word “handla” is what they should be using. I use it. I met a friend from work recently in the super market here in Sweden and she asked me (in Swedish but I translated the Swedish for you)): – “Are you going to shoppa?” I said: – “No, I’m going to handla.” She didn’t give me any comments on that. Anyway, English isn’t my native language but I do share your thoughts, Poochy. I’m glad I’m not alone!! Most people don’t seem to care about proper language. 🙁 Take care, Poochy!

  15. Seaniccus: I saw your post just now, and I agree! My native language is Swedish but even I understand that they use “fail” in English in an unholy way! Take care!

  16. Mattiac: Thank you for the response! It’s interesting to see that even though we are from different countries, we are both annoyed when people misuse words or mixing certain words with words from other languages incorrectly. It seems to me that you speak better English than many of the kids in the America do. Take care!

  17. I wonder whether it’s just me or player’s facial expression is not related to the system used. These guys overdo it so much, but I guess this is the point of advertising.

    @anti-FAIL committee: languages tend to develop (since it’s not Latin). Now “fail” has become a noun, and, well, it’s not a big deal. Last year they invented a new Russian word for salutation ( It was actually used by mass media, but nobody died. Like “fail”, the word became repetitive and its appeal wore thin quite quickly.
    I doubt if anyone doesn’t see the difference between formal and informal language (Blake?). Don’t panic.

  18. @ Poochy
    Take it chill man, this article is meant to be a joke and you’re being way to serous about it. Saying fail as a noun is meant is meant top be funny (as is “epic fail” on aots) it would be out of place in a serous article, but here it really doesn’t matter that much.

  19. To be fair….most video game advertisements where they show people playing are usually horrible. Usually they are doing too much with the controller; random fast button mashing, twisting the controller around. Nothing ever looks realistic.

  20. can anyone please stop adding “fail” to everything that stands still for more than 2 seconds ? it’s not funny anymore.

  21. “Fail” never was funny.

    Poochy, this isn’t “another video game journalist who refuses to grow up and take his job seriously.” There’s no journalist here. Just a blogger. There’s a world of difference. A journalist gets paid to write real stories. A blogger has too much time and an empty web page and has to come up with some inane drivel to fill it. Sometimes this results in genius. Other times, like this…. not so much!

    The idea that there are “obvious” paedophiliac overtones to the cross generational picture is pretty offensive. This is the kind of attitude that is gonna make it almost impossible for an adult to play innocently with a child pretty soon. Any normal person would not feel paedophile tendencies in this situation… but then a normal person wouldn’t see them as “obvious” either.

  22. *thinks Poochy failed at history and in life* Language always changes. Nothing stays the same. Also you’re online. The internet changes and comes up with new meanings and ways to use words. The language on/in/around the internet isn’t the language you read/see/hear in textbooks and your white elitist stupid parties. Grammar is shit that schools and societies made up to brain wash pathetic human minds into conforming. Go get a life, your own mind, and stop harassing the internet.

    I agree with ResidentialEvil, most video game ads are infamous for having horrid pictures of people playing the games, so I wouldn’t make a big deal out of those made for the Wii. I’ve seen some pretty bad (Good God awful) ads for the PS3. Some of the ads for the PS3 console would make anyone go WTF?! They had one with a baby doll crying. It was so creepy it made me avoid the PS3 altogether.

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