SEGA is planning to unleash an ambitious new marketing campaign featuring none other than the blue blur himself, Sonic. Coming later this year, Sonic Boom will be released on the Wii U and Nintendo 3DS, along with a CG animated series of the same name on Cartoon Network. Sonic and his friends will be sporting new character designs in the series, and all sorts of merchandise is going to accompany the TV series/video games. Additionally, the story told in the video games will serve as a prequel to that told in the TV show.
For more information, check out this article on SEGA’s blog and the games’ trailer below: