Reggie: Nintendo provides ‘little experiences’ on smartphones and tablets




Reggie Fils-Aime sat down with King 5 News, Seattle’s finest, recently to discuss Nintendo’s holiday sales and marketing efforts. He also spoke a bit about Nintendo’s efforts  to support smartphone and tablet gaming. Here is what he had to say:

“It’s a topic that comes up all the time. It’s a debate that’s constantly had. We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.

We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware. It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that. We believe our games are best played and best enjoyed on our devices,” he said, “and so the full game play will only be on Nintendo devices.”

It seems Nintendo is taking its time to develop content for smartphones and tablets. And whatever it creates supports its primary properties. That sounds smart. What do you think?

Source: King 5 News

Rakim Reid is many things -- a blogger, husband, student -- but video games have been in his life longer than any of them. He has written about the video game industry over the years in his spare time and has plans to expand into the e-book realm. He is a avid Nintendo fan and continues to play the company's latest games. You can find him curled up next to his 3DS in his downtime.


  1. So basically, they might finally listen to what analysts have been saying for years?

  2. Nintendo does not need to focus on creating games for Smart phones, and whatever other mobile devices that are not created by Nintendo…They should focus on marketing on these devices so that people that do have these certain devices feel the peer pressure to go out and buy Nintendo proprietary devices.

  3. @Lou : Perhaps. Exclusive IP is Nintendo’s cash cow. If you can purchase its software on other devices, you eliminate the need to buy Nintendo hardware. Plus, the smartphone and tablet games would cut into profit margins since the games would have to be cheaper (i.e. few people would buy a $60 game).

    @Mykola : Agreed. I wonder how much success Nintendo found doing this?

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