“Nintendo occupies a unique position in our industry. We are one of the top two game system manufacturers in the world and one of the top two game publishers in the world. Nintendo remains first and foremost a content company. We exist for the love of the game. We’re about the levels the characters, the interface, the entertainment. We’re about reaching what’s known, and going into the unknown”¦. Today, you’ll begin to understand how our Revolution is preparing to storm the gates. … For 16 years Nintendo has OWNED the portable game space. We created it, and we’re not moving out.”
– Satoru Iwata, Nintendo President at E3 2005