Predicted Wii launch day units and TV ads

CNN’s Game Over column examines Wii launch day units and TV ads. From the article:

  • “It feels to me like Nintendo is going to have between 600,000 and 800,000 units at launch… expect many stores to be restocked on Black Friday..”
  • Farrell added he expects Nintendo will ship 1.5 million Wiis to the U.S. by the end of the year.
  • Reggie on Wii ads: “Core gamers know when we’re coming out. They’re prepared,” he said. “The advertising and marketing is for casual gamers. We want to get them excited when they can actually go out and get something, so we’ll start next week.”