Early last year, Reggie Fils-Aime was promoted to President and Chief Operating Officer of Nintendo of America. His old position, Executive Vice President of Sales & Marketing, has finally been filled.Â Effective November 5th, Cammie Dunaway (pictured) will be responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America.Â Dunaway has more than 20 years of marketing and sales experience, most recently as chief marketing officer for Yahoo!, where she was responsible for leading Yahoo!’s worldwide branding efforts and driving the company’s product-marketing initiatives.
Also, Shigeyuki Takahashi will serve as executive vice president, special assignment. Takahashi joined Nintendo in 2006 and most recently served as the president of Nintendo Research Inc., where he was in charge of exploring and conducting research activities for Nintendo’s future business expansion in North America.Â Effective November 1st, Takahashi will conduct special research activities and provide perspective to the sales and marketing department using his accumulated knowledge.
Both executives will work from Nintendo’s new Silicon Valley offices in Redwood Shores, California.