New hiring at Nintendo of America

Remember Cammie Dunaway, former executive vice president of sales & marketing for Nintendo of America? Well she no longer works for Nintendo, she left October 1st of last year. Who is going to take her place?

Nintendo of America today announced exactly who Cammie’s successor will be. Effective May 9, Scott Moffitt, formerly of PepsiCo and Henkel of America, will join NoA as executive vice president of sales & marketing.

At e3’s past, the executive VP has taken the stage for Nintendo at some capacity, so we will most likely get to see exactly what Moffitt is made of next month! Hopefully he makes a better first impression then Cammie did.

REDMOND, Wash. – Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo’s office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.

Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.

“Scott Moffitt makes a marvelous addition to the Nintendo team,” Fils-Aime said. “His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console.”

“Nintendo is a brand unlike any other,” Moffitt said. “I look forward to helping shape the company’s future for all kinds of players.”

Moffitt’s 20-plus years of leadership and marketing experience also include a formidable stint at PepsiCo, where he helped grow and revitalize the SoBe portfolio of brands and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. As a marketing director and manager, he also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina and Mug Old Fashioned Root Beer.

Moffitt holds a bachelor’s degree in finance from Arizona State University and an MBA from Northwestern University’s Kellogg School of Management.

For more information Nintendo, visit http://www.nintendo.com.

About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii home console, Nintendo 3DS and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokemon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.