Motely Fool has a bit of advice for Nintendo. According to its article, Nintendo Needs a Revolution, “Nintendo will have to market its way out of its demise.”
The author goes as far to say, “At this point, I don’t think the key to success lies in the Revolution specs or its snazzy controller … What should Nintendo do, exactly? For starters, the company had better follow Bill Gates’ lead and get a bunch of content over to Viacom’s (NYSE: VIA) MTV. Hooking up with Time Warner’s (NYSE: TWX) WB network wouldn’t hurt, either. Nintendo needs convince young, jaded hardcore gamers that its generally sunnier, cartoonier games can be just as cool as the criminal hijinks of Grand Theft Auto.”
Personally, I thought Microsoft’s MTV program was a disaster. A strong marketing campaign is important, but is it all that’s need to win this generation? Does marketing Nintendo’s hip retro past hold the key to Nintendo’s future?
David
I defintely think Nintendo really needs to hype the ‘Virtual Console’ bit of the Revolution the heaviest. It really is what’ll bring in the jaded, cynical gamers that were left behind after the golden age of the NES.
And just for an example, a woman and her boyfriend came into my GameStop asking if we still sold NES cartridges. Unfortunately, we don’t, and she was a little bummed by the news. I did, however, let her know that Nintendo’s new console, the Revolution, would allow her to download all of her old favorites from the NES.
Needless to say, I think Nintendo can count on her dollars come launch day.
peshue
I agree Nintendo should really push the “virtual console”, it could really draw in the 20+ crowd (the people with money). If they can keep the price right on the rev I don’t think Nintendo will have to market themselves out of anything though.
Alot of people I know are thinking about getting one just because of the virtual console thing. Their college students and can’t afford to drop $500+ on video games, but $200 for access to tons of old games (minimal dev costs mucho profit) id pretty enticing.
My biggest hope is that they release replicas of all the controllers to plug into the revmote.
And don’t forget, Nintendo actually makes money on their hardware sales.
MuffinGal
Overmarketing can be poison and considering Microsoft is losing money on each Xbox sold, that should tell companies something.
Nintendo does not have to go to those extremes. I like their current strategy. Good games for everyone. Not just males, 15-29. Not just sport and FPS gamers… everyone!
vakerorokero
what? I remember even xbox360 fans were dissapointed with MTV’s glam show. Why would nintendo need to reach towards MTV nerds? In that case they might have to release a swaroski covered Rev. on 23 inch rims. If nintendo is making money with the DS without reacing for Viacom’s tasteless content (except for Spongebob timeslot). Nintendo’s target market isn’t the same mass consumers that media moguls like. I don’t see nintendo getting Paris Hilton a REV. on launch day unlike Microsoft. I expect these comments to be followed by Microsoft who is losing 4 billions in their first console. I don’t care if Bill Gates has tons much more than that, but any company other that microsoft & maybe Shell Oil can’t afford to lose that kind of dough. Nintendo lost what on the Gamecube? $0? how much did it loose on GBA? on the DS? whatever. Now he only biased comment I waiting for is John C. Dvorak expecting Nintendo to die any moment now. Why do american hate successful foreign companies? even Toyota is seen as number 2 while GM is closing shops everywhere due to lack of sales. American Pride?
Link
I think they need to market at the younger demographic like MS has done. Even if it was a disaster for us gamers, it must have been cool for the mainstreamers and casual gamers who gobble up everything spewed forth from that channel. Let’s hope Reggie helps em out
Black Adonis
Gwah!! Nintendo will fail if they don’t sandwich themselves between airings of the newest Nickleback and GreenDay videos! This just in–Nintendo must buy spot right after season finale of Smallville! Mayday, Mayday, Nintendo too much about games and amusement, the real money is in overpriced portable media players and overblown premieres in desert locales filled to capacity with green-tinged mediocrity. Duh-doy-doy, why can’t Nintendo get anything right?!? Seriously though, how many dollar bills (or yens) of Sony’s and Microsoft’s can these journalists hold between their clenched ass cheeks before they begin to lose credibility?
Fuzz
The guy is a freakin moron. He claims to be dispensing valuable advice on investing, but hasn’t a clue what he’s taling about. MS is about the last company you want to put your money into. The entertainment devision is a money pit, consumers have no real reason to upgrade the OS or to a new version of office, Linux is proving to be good for businesses. . . tell me, where is the upside? I don’t know any investor who would recomend putting $ into MS. And Activision or EA? Please. Some day very soon everyone is going to realise that EA realy does suck, and stop buying there games. Sounds likea great company to throw my money into. I hope no one actually takes this guys advice.
Mr. F
I have to agree with the sentiment here PUSH THE VIRTUAL CONSOLE. I’m an undergrad right now and I know a lot of people who find the chance to play their old games again very appealing. Even people who know all about emulation are interested in the idea because there’s just something different about playing on a TV with a controller for them. So many people I talk to, male, female, geek and non geek all seem to have at least one favorite game from the bygone era’s of Nintendo. Be it Smash Brothers, Mario Kart, Goldeneye, the original Zelda or even some lesser known title these people all have that nostalgia brewing in them. Hook them in with that feature and then give them quality new experiences with the new controller that capture that same simplistic joy of the older games and you have a formula for success I think.
Kevin
What the crack?
Nintendo’s demise? Ninty is the only healthy videogame company of the big three. Target MS and Sony’s audience? That’s exactly what Nintendo has announced it’s NOT going to do. The only thing worse than uninformed industry predictions (from the impossibly narrow western perspective of the videogame industry) is that anyone is giving them any creedence at all.
Frisby
First off, i was flipping channels and hit MTV, and thats the only reasonn I know what the hell is going on.
First off, MS tried to make 360 sound like it was ground breaking and a cultural phenomonom by paying more money to Viacom for air time, than they spent actually making the huge, loud ass system.
I remeber NES being huge when I was 5 and most of it was word of mouth, not selling out and buying a cable channel for the weekend.
Next time someone says Rev is a gimmic tell them they are tool that actually cares if some MTV scmuck prefers XBox 360 over other consoles.
And i know some bull headed folks that only buy Microsofts crap because they are “American” I’d buy 2 consoles made in Japan over a “Made in USA” console if the Jap’s made better stuff.
If I buy a console other than Rev, it would probably be Xbox. Sony is going to be Sega part 2 and I was on the sega boat last time. My sega saturn is still smaller and quiter than the 360!
Bah!
ThePrawn
Somebody seems to think the GameCube is Nintendo’s only system and that it’s lack of total dominance in the industry is a sign of corporate failure. What they fail to take into account is . . . everything else, which is a much bigger part of the Nintendo future.
There’s a lot more to Nintendo’s story than whether or not the Rev will be a bigger hit than the Cube. It’s one thing to be cynical of the Revolution itself, but to be so certain that the very heart and soul of the company hangs singularly on that one thread . . .
Can we say uninformed? I love when the blind who lead the blind are given a public platform.
Rollin
It’s cause they see the console aspect as the biggest focus of their business. The handhelds do well and all, but they will always be little brother. The console success represents the majority of the mindshare and relevance of the company to consumers, the analysts think. *shrugs* What’r ya gonna do? They get paid to talk out of their asses.
Hell Hound
ReVoLuTiOn
Marketing a new system, with this throwing money at it isn’t necessary in this day and age.
Just look at Games Workshop. Advertising, they don’t do it, never have and never will.
Word of mouth, thanks to the internet, is the cheapest and legends are even born from it everyday.
I COULD sell more units world-wide, with less than a million dollars.
And I’m sure there intention is to spend at least three-hundred times that number.
signed the Hell Hound
Anonymous
The WORST thing Nintendo could do is make a bunch of “mysterious” Revolution commercials. Like, if they showed some commercial with nothing specifically geared toward showing EVERYTHING the Rev can do. Example: the Xbox360 commercials. Sure, they were fun…for Xbox fans. But nobody else, ESPECIALLY not ‘non-gamers,’ are going to say, “Hey look! Kids jumpin’ rope! Hey, wait a second, I LIKE jumping rope! Let’s go buy an Xbox360!” Nintendo needs to make an advertising campaign that simply lays out what the Rev can do. They need to put it down in words and pictures: NEW ways of play. LESS buttons (for those non-gamers). Play those OLD games you used to play. Play GAMECUBE games. People who watch tv aren’t half as interested in “OOo, that looks so mysterious, I know nothing about it, let’s go pick it up.” as they are in “Woah, crap, look at all the stuff that can do.”
Simply stated,
Ninty, it’s time to make some infomercials.
Frisby
If Ninty makes infomercials, Esteban better be selling it dammit.
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