In many ways, it seems that Nintendo has already overcome many obstacles from the GC gen. The company has managed to grab media attention and public mindshare while shedding many of the pre-conceived notions about Nintendo. Analysts everywhere seem impressed with what they’ve seen from the company so far, but will it be enough?
GamesIndustry has another article contemplating the Big N’s next gen strategy of stepping away from the crowd.
While the article doesn’t cover any new ground, it does pose some interesting questions such as, “Is Nintendo mad? That depends on whether you consider it insane for a company to launch a product with low manufacturing costs, easy software development, high margins and strong brands and franchises backing it, at a price significantly lower than its rivals can compete with. If that’s considered to be mad, then how do you describe the business of launching a vastly expensive, cutting-edge box, after the investment of billions of dollars in research and development and developer acquisitions, each hardware unit subsidised to the hilt in the hope of clawing back your investment on future software licences?”
