This is how I responded to the same question on Game Theory:
Iâ€™d say the â€œrealâ€ Wii audience is made up of the following:
– People who play games for fewer than 5 hours a week total, regardless of genre
– People who play games for fewer than 5 hours per *month* total, regardless of genre
– People who used to like playing games, but feel overwhelmed by the 17 depressable buttons on both PS3 and 360 controllers or donâ€™t care for complex 3D graphics.
– And to a much lesser extent, people who play upwards of 4-5 hours a night (i.e. the ones that eat up anything Nintendo puts in front of them and any high-profile third-party game).
Basically, the â€œrealâ€ Wii audience is made of up people that donâ€™t play games as much as PS3, PC, and Xbox 360 owners. Less engaged gamers exist on those HD systems too, but itâ€™s more disproportionate on Wii.
Agree? Disagree? How would you define Wii’s most popular user?