Pop country hottie Carrie Underwood and Ugly Betty’s America Ferrera are the latest celebs to jump on the Nintendo marketing bandwagon.
Today we learned the two will be promoting a stand-alone SKU of the Metallic Rose DS, which originally launched in 2007 as a Nintendogs bundle. Look for a series of TV commercials soon, which will also feature everyone’s favorite Middle Earth elf, Liv Tyler, playing the Black/Crimson red DS.
The press release from Nintendo follows after the fold.
Nintendo is making Metallic Rose a regular part of the Nintendo DS™ color palette with the help of some celebrity spokespeople. Starting Monday, May 19, America Ferrera and Carrie Underwood will be featured in commercials for the Metallic Rose version of Nintendo DS. Metallic Rose debuted in late 2007 as part of a Nintendogs® bundle and will be available as a standalone hardware system at retailers nationwide late this month. Liv Tyler also will appear in Nintendo DS commercials that feature the two-toned Crimson/Black version.
Nintendo DS continues to add new games and applications that make it the system of choice for moms on the go, longtime gamers, kids and travelers. The newly launched Crosswords DS, for instance, offers a fun, pick up and play experience for everyone.
According to information from the independent NPD Group, in the United States Nintendo DS:
* topped sales of 414,000 in April.
* has sold more than 19.6 million since the system launched on Nov. 21, 2004.
* has a library of more than 560 games.
* has 18 games that have sold more than 1 million units in the United States, including New Super Mario Bros.® that has sold more than 3.9 million copies.