Let’s face it; the DS Lite does not look like a conventional game system. It doesn’t even look like a normal portable console. Here’s why:
The success of Apple’s iPod is now a case study to all companies selling consumer electronics. The MP3 player’s usability, non-intimidating looks, and hip factor are off the charts. Now I know Apple didn’t invent the color white, but what the company did do is leverage the color’s ability to make a gadget seem less intimidating. “Gadget looking” isn’t a problem to most tech savvy internet ninjas like yourselves, but to the rest of the world like aging baby boomers, it can be a big deal to pick up a small silver/black object with lots of little buttons. Apple understood this and wanting to cater their MP3 product to the masses created one of the most simplified and non-intimidating portable players on the market. Add white, sell millions.
Nintendo is no different. They want non-gamers to pick up a DS (Lite), and what better way to do this than with a re-engineered, non-game looking system with clean looks and excellent software. From a business standpoint, the DS Lite could be Nintendo’s biggest hardware break-through to date. That is until the Wii is launched later this year.
HexBought the (DS Lite) yesterday and im loving it got over 12 games, and i want to live through them again. From the frist game i bought mario64ds and so on.
Funny, The original DS already sold millions, many millions in fact. I don't see the original in white either.
I believe what made the Ipod a sucess was the simple design. If you look around most electonics are painted with silver and black plastic so the look more futuristic, so even cheap brands use this as well as kenwood and Sony. Apple's use of white to sell a new kind of techology is what made it look futuristic in a zen kind of way. Nintendo is riding this trend of minimalistic design, so they are selling tons of Ds lite, unlike the PSP which features the designs of yore. Amazing electronics on a bad ass design. The DS feels more like a PDA than a video game, that's why women & adults (even me) don't feel embarrased if caught playing a game in the restaurant. Some people have even asked me about the kinds of things the "little computer" does. I guess Nintendo can feel confident to add the Gameboy moniker to this evolution of portable gaming
I don't get it. The iPod's only thing was that it didn't go with the silver/grey/black colour design.The rest is just an overpriced MP3 player.
Weird, am I the only one that actually prefers the original DS's looks over the DS Lite's?I guess it's a good thing though, considering I could spend the money I'd otherwise spend on a DS Lite on some new DS games.
LMFAO I BEG TO DIFFER. The DS Lite does look like a game system. Not only have they designed it due to much market research, but they have gone back to the classics. Things that are timeless are timeless. Something new is usually always created from something old. The DS lite is a carbon copy of most dual screen Game & Watch games. Take a peek!Chad has spoken
I got my DS lite yesterday at Future Shop and I have not been able to put it down. I can't believe how much better it feels then the original. It so seamless and flowing it's size, weight, everything. This system is not just great; it's fucking superbly sound.
No no no no! It's too simple just to say the iPod is an over priced MP3 player, as someone who followed it right from it's first generation model it's anything but a normal MP3 player, it defined the MP3 player as we know it today. People should take more time to actually understand the context of the product, it's like a person dimissing the DS as a cheap Games & Watch.2 without truly understand the product. Ah doesn't matter, it only reminds me to keep myself consistant, I was mistaken to dismiss Sony's consoles, every major console deserves some respect for what they brought. [rant onwards in the background]Anyway I agree with the article, there is something about the DS that makes it look harmless to pick up and have beautiful attractive qualities that make it stand out from other handhelds (not that there were many anyway…). I mean sure the DS has sold millions already, but as we could see from what happened in Japan, the DS Lite will easily surpass the original DS in the number of units sold. Hell I haven't even got a DS cus I was always waiting for the redesign and my waiting as paid off.