Business Week on Nintendo

Even the boys at Business Week are impressed with the Revolution controller unveiling. Is it just me, or has the controller announcement high jacked video game news? Maybe even general news. Okay, not everything but it really seems to be infiltrating all the news networks and people are liking what they see.

In addition to kind words, the article brings to light Nintendo’s recent PR mantra: “Every gamer who plays. Every one who used to play. Even those who have yet to play, Nintendo is your bet. ” So true. It’s the perfect motto for the next-gen system.

Now if they can just get a strong advertising campaign and nail the new controller mechanics, there should be little at stopping the company from re-taking the industry.

[Source: Business Week]