Business 2.0 (my favorite biz magazine) has published the “untold story of how the Wii beat the Xbox, PlayStation.” Behold my copy and paste skills! “Nintendo’s turnaround began five years ago, when the company’s top strategists, including CEO Satoru Iwata and legendary game designer Shigeru Miyamoto, zeroed in on two troubling trends: As young consumers started careers and families, they gradually cut back on game time. And as consoles became more powerful, making games for them got more expensive.”
If you had to put money on it, when did Nintendo’s turnaround begin?