With video games sales in the United States starting to take a tumble, Doug Creutz of Cowan and Company offered his two cents as to why this is happening: Nintendo is to blame.
Creutz states:
“Everybody needs to realize that the Wii software segment is trending down 50 percent year over year, and has been for the last 12 months. That is a massive decline. There’s no way you could not have a decline overall with that big of a decline in that portion of the software.”
“Ten years ago, Nintendo largely catered to kids and Nintendo fanboys. There was about a five year period they could expand their market beyond that, and now I think they’re back to the kids and Nintendo fanboys again. It’s not a bad market but it’s not a market that’s going to grow enormously.”
For as many analytical observations of the video game industry’s up-and-down monthly profits that I’ve seen, it seems to be a huge stretch to blame Nintendo for declining sales. Sure, one could say that Nintendo created a slight shift this generation in the form of motion and casual gaming, but are they really the culprit? Discuss!
