Nintendo’s “3-pillar” strategy is looking more genius everyday. 2005 was a record year in sales for the gaming industry hitting the $10.5 billion mark. A majority of this growth was on the backs of handheld systems, 2/3 which are manufactured by Nintendo.
From the article: “Software for the GameBoy Advance, Nintendo DS and Sony PSP reached $1.4 billion, a 42 percent increase over 2004. (PSP and DS software sales were virtually non-points in 2004, as the DS didn’t launch until November 2004 and PSP in March 2005.) GameBoy Advance software captured an astonishing 52 percent of total handheld sales.”
Console software experience a 12% drop in sales though. Many attribute this to be the “waiting around” for the next generation, but I don’t see many waiting around. Could this be a trend?