THQ sent the Queen of England a Gold Plated Wii this morning in promotion of their most recent “party” title, Big Family Games.
“BIG Family Games is the ultimate Wii game to get all family members, from grandparents to young children, playing together.” THQ’s Danielle Robinson said in a Thursday morning press release, “The Royal Family is arguably the most important family in the country so we felt that they had to have a copy of the new game.”
This sort of promotion only begs one question: Why?Â As in, why bother? Any avid gamer will take one look at a title like “Big Party Games,” and dismiss it as another mediocre collection of mini-games for the Wii – so why make a big fuss about it and send an excessively decorated console to the leader of the old English monarchy? Maybe because it’s the only way the game will sell.
Call me jaded, but family mini-games collections aren’t exactly the cream of the crop on the Wii – in fact, they’re a dime a dozen.Â Seeing as most avid gamers won’t touch this one with a ten foot pole, THQ is targeting the non-gaming masses – the same non-gaming masses who treat the Royal Family like, well royalty.Â Although it’s an interesting marketing move, and it’s fun to see a gold-plated Nintendo – this particular console will probably see very little playtime, if any at all.Â Still, many English nationals hold their Royal Family in high regard, so this stunt just might boost UK sales.Â After all, if it’s good enough for the Queen…
Head to page 2 for the full press release.
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