Just a snippet from the Seattle Times profile of Reggie Fils-Aime that was published over the weekend to try and get the Wii fever up and over the 108 degree mark today. Right now I’d say it’s hovering at a cool 100, and we need to start hallucinating already.
As hard as Fils-Aime (pronounced Fees-uh-mey) has worked preparing North America for the Wii launch, his industry celebrity still dates back to one event: Nintendo’s press briefing at the 2004 Electronics Entertainment Expo convention. Fils-Aime, only a few months on the job at Nintendo after turning around the VH1 cable channel, busted out some of the most memorable lines in industry history: “My name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.”
Maybe it was the way he said it. Maybe he gave Nintendo fans hope when the GameCube console was clearly struggling against Microsoft’s Xbox and Sony’s PlayStation 2. Perhaps his words stood out compared with past Nintendo speeches, which were mostly rigid and rehearsed, and sometimes dreary.
The response was immediate and unexpected: Fans adopted him as the new face of Nintendo.
I think I need to sit down.
The face of Nintendo is Myamoto. No question. The face of Nintendo of America, however, is Reggie.
reggie is such a legendi wish i could meet himI think the reason why he is because he came to nintendo at a time when things were changing, and reggie represents that change. as well as miyamoto san – however as reggie is american, i belive that he understands western gamers more, our needs and dreams for gaming. and that is why he is so well liked (imo).
Reg certainly has the balls to be prez.Thats foo shoo.friz
I keep waiting for him to rip off his suit at some press conference and be wearing blue tights and red cape underneath…….
I prefer Miyamoto's face, but that's just me…