PureVideoGames has a nice analysis of Nintendo’s current marketing strategy as compared to it’s 1980 techniques. From the article: “We know now that the NES was a fine product, but without an aggressive marketing strategy that went above and beyond simply advertising and trying to convince retailers to stock it, the NES would never have gained a foothold in the United States. And had the NES failed to sell in that Christmas season in 1985, the short-lived Nintendo of America might have disappeared and the videogame industry would be very different today.”
Will it take bullish marketing for Nintendo to return to the top of the home console scene?
[via Gaming Hobo]