When you think of the PS3, what comes to mind? I would guess that your answer would be titles such as God of War or Uncharted, basically mature themed games that include violence. However, most of Sony’s newest titles will not be launching until 2013. So how do they plan on competing against the Wii U launch?
Sony has decided that the best method to compete against the Wii U this holiday season is to focus on “family Friendly” games. Shuhei Yoshida, of Sony, stated that the decision is simply due to Sony’s oversight of the selection of gamers that want something with a lesser mature theme. This is why we will see games such as PlayStation All-Stars Battle Royale and Sly Cooper. Is this their only strategy to go head to head with the Wii U? Why not release the limited edition PS3 colors in North America?
“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for thePlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”, said Yoshida.
Sony seems to be stepping on Nintendo’s Turf here and, although i am sure Sony will gain sales, they will not come out on top.