Do you own a Japanese company and need more people to buy your product? The rules of the game are simple: start a contest that lasts about a month where people who buy your product can punch a code in on the internet to win one of three things. As long as one of these prizes is either an iPod or a DS Lite, your product will be a guaranteed success. A good example? This Habanero (spicy snack food) advertisement in the CD store. The DS Lite is such a hot item, almost every giveaway in Japan will have some quantity of them, but it makes you wonder how and when they were purchased. I never really trusted that evil looking pepper-thing anyway, who would want an “intensely spicy” rubix cube?