Nintendo’s New Brand Game

Business Week looks into the rebranding of previously released DS games like Nintendogs and Brain Age under the new Touch Generations label. From the article: “The key for Nintendo will be to continue offering games with fresh, original content that stands out from the formulaic sports-franchise games, the first-person shooters, the movie-themed titles, and the exhaustive sequels. Games like Brain Age do, and it has hooked in new players as a result. To successfully tap the trends of older gamers and increasing portable sales, Nintendo’s Touch Generations brand will have to deliver.”

Do you think the Touch Generations label can do a good job of connecting non-gamers to Nintendo portables?