Nintendo Chooses Vital Marketing

Nintendo has chosen Vital Marketing to increase exposure among urban youth demographics. According to a press release, “In addition to creating experiential marketing programs aimed at the urban demographic, Vital Marketing will serve Nintendo on several other capacities. They will help construct the brands urban positioning statements as well as develop image building programs…” Some of Vital Marketing’s other clients include the US Army, Coca-Cola, Motorola and NASCA.

Should we expect a drastic new marketing approach coming from Nintendo, or is this more of the same?