Nintendo Chooses Vital Marketing

Nintendo has chosen Vital Marketing to increase exposure among urban youth demographics. According to a press release, “In addition to creating experiential marketing programs aimed at the urban demographic, Vital Marketing will serve Nintendo on several other capacities. They will help construct the brands urban positioning statements as well as develop image building programs…” Some of Vital Marketing’s other clients include the US Army, Coca-Cola, Motorola and NASCA.

Should we expect a drastic new marketing approach coming from Nintendo, or is this more of the same?

[Source: prnewswire.com]

6 Comments

  1. Oh dear. If they start putting Mario on rollerblades, I’m outta here.

    I like the current ad campaign by Nintendo (going back to last year’s dazzling “Who Are You?” GBA TV spots).

    I think it’s be hard selling “cute” to “urban” markets without going overboard… like the Baby Phat brand does. A Princess Peach pink DS, anyone?

    The Cube is dead from a marketing point of view. Put a fork in it. Pushing the GBA and DS and Revo is where Ninny needs to put its efforts.

  2. Still, I think there’s a certain amount of urban cred from being retro.

  3. Cube isn’t dead. It’s getting more marketing now than ever before. It’s a steal at $99 and Nintendo is pushing that. Now i’m off to go wifi.

  4. *EDIT

    My cube still gets heavy play, and the games coming out today are still awesome.

    My DS gets a lot more play these days, and you shouldn’t have to ask why. I can’t wait to go wifi…so I can whoop up on Rollin.

    BTW…
    When is that usb connecter coming out?

  5. i’ve read rumor of there being a major black character in the next mario game… or at least one involved in the next Nintendo line of game developement…

  6. “I can’t wait to go wifi…so I can whoop up on Rollin.”

    My friend, u bring the dish, i’ll serve.

    “i’ve read rumor of there being a major black character in the next mario game… or at least one involved in the next Nintendo line of game developement…”
    Dude, read our news.

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